That does not mean you have to. Webinars can be pretty simple, really.
And you know what converts to sales? Great presenters.
Not great presentations.
Don’t knock yourself out. Unless you’re selling your Graphic Design services, the presentation does not need to be visually stunning.
How to Start Your Presentation
Start by opening up a blank PowerPoint project.
You can also use LibreOffice, a free alternative for PCs, or Keynote on Mac.
Click Here for a quick video to show you how easy it is to put your presentation together in PowerPoint…
Some of my best converting webinars are my simplest. In fact, creating the presentation is something I spend relatively little time on.
I’ve put presentations together less than 6 hours before the webinar. I don’t recommend it, but it’s who I am.
Bad strategy on the FIRST one, for sure. But keep it in mind.
Selecting a Design for your Presentation
You do not need a fancy design. I rarely use a design anymore.
My preference is for white background with black or red text. Most people associate blue text with a link – so use it for your links.
Use animation to show short, bulleted text points. For key ideas, give the statement a page all to itself.
You want to keep your webinar moving quickly. There should be a change in the slide every 30 seconds to a minute, if possible.
People’s brains need stimulation. If the webinar screen doesn’t change for a long period time your attendees with either 1) switch to another window to check email, Twitter, Facebook, etc. or 2) worry that their screen has frozen.
What about Images?
You can really drive yourself insane trying to find or create images for your webinar. But you shouldn’t.
8 to 10 images are enough. It does, of course, depend on your field.
For my football coaching business, play diagrams are a must. Early on, I would try to have 25-30 of them. Now, it’s more like 5 or 6.
I do use a Bamboo Tablet to draw or add to a diagram during presentations sometimes. If that fits your market, get one. I use mine all the time.
One image you should use: a picture of yourself, at the beginning. If you’ll be turning on the web cam you can skip this. But put a face behind the slides.
Add Reminder Slides
My slides are my notes. I have nothing else with me. There’s no need for it – the presentation guides me.
That means I need some reminder slides. I can get carried away during a presentation!
I add in slides that remind me to introduce a contest, or announce the winners (I’ll talk about using contests another time).
Other slides tell me when to start the pitch, and when to start the Q&A.
If there is anything you think you might forget, add a slide for it.
When I first started presenting webinars, I had audio issues. It is the reason I stopped using AnyMeeting (I’m pretty sure it was my wonky computer, but I made the change anyway).
Then I had a microphone with a loose cable. That’s the same Blue Snowball I use now. I have a new cable.
I bring that slide up and look for a bunch of “Yes” answers in the chat before I move into the meat and potatoes.
That might seem amateurish. It’s not. It gives me peace of mind that the presentation is being heard.
More important, it gets a huge percentage of my guests interacting.