For some people it’s math. For others, it’s writing.
That single task that we hate doing. Fear doing.
Most of the time that hate and fear (which suffering and is the path to the Darkside) comes from your belief that you are not good at it. No one likes doing stuff they’re not good at!
And so, for the same reasons others may not do their own taxes or budget expenses… You don’t write.
Now you want an online business presence. And all anyone talks about is that four letter word… B-L-O-G.
I could tell you all about how if you just start writing, you’ll get better. The fear will subside. After all, few people will see your blog articles in the first few months.
But I’m not (anymore than I just did). I’m going to answer the overriding question…
Do you have to write a blog to have an online business presence?
Short answer: No, you do not.
It definitely helps. But you don’t have to write a blog every week (or month, or at all) to build an online presence.
A blog provides a home base for most online businesses. A place you can refer people do. There they can click around for hours and read your information.
More importantly, your blog is a written document that can be searched and indexed by the great and powerful Google (and the other search engines too, I guess). If you write consistently for 6 months, you’ll probably get a couple of articles in your field ranked up there in the search engines and get consistent traffic.
But there are plenty of alternatives for both finding a home base, and for building your online presence…
Hosting a Podcast
iTunes can make a great home base for any business. Yes, there’s Stitcher and a few other places where listeners can find your podcast. But for the most part, you’ll be found on iTunes.
You aren’t hosted on iTunes though. I prefer to use Libsyn for my podcast hosting.
Libsyn makes a nice little page you can refer people back to to see all of your past podcasts as well, if they are not on iTunes.
Your YouTube Channel
Love being on camera? Perfect! Fire up your webcam or iPhone and start recording.
Like podcasting, plenty of people have built their business entirely around their YouTube channel. Creating daily or weekly content and uploading it for the world has never been easier, either.
The key is to be consistent, and to ask your viewers to subscribe. There’s a lot of people who stumble into videos on YouTube from other locations and aren’t experts. Educate them!
Remember that YouTube is a great place to repurpose pieces of your Webinars too!
Facebook Pages make the perfect home base for the non-blogger. You can notify your fans about new videos or podcasts that you’ve done, upcoming webinars, and even new products.
Treat Facebook for what it is though. Do not let your Facebook Page be your soul link to your followers.
Facebook has proven they’ll pull the rug out from under you. That’s fine, it’s their ball. But you can’t become reliant on Facebook for visibility.
LeadPages for Sales Pages and Opt-Ins
You don’t like to write. But you still want to make money. And you want to host webinars, right?
Of course. Then you’ll need LeadPages if you aren’t going to build a blog.
LeadPages is perfect for you. They have a big selection of templates for video sales pages and opt in pages. That way you can still build your email list and fill up your webinars, without having to struggle through the pain of writing.
Of course, I highly recommend LeadPages even if you are writing a blog. [affiliate] For webinars, it also integrated directly with GoToWebinar.
But in the End…
In the end, I still recommend that you start blogging. It will get easier with time. You’ll find your voice faster when you write it out.
The search engine traffic is undeniable, too.
But if it’s a fear of writing that’s holding you back… Stop. Don’t let it. If you don’t want to be a blogger, you don’t have to be.
You can start your online business right now. You can host your first webinar without having 25 blog posts written.
However you decide to do it, what matters is that you get started right now!
What are your thoughts? Are you worried about blogging? Do online businesses have to have a blog? Post a comment!