Episode 34 – Are You Genuine in Your Webinars?

8592305100_cdf65764f7_zOf course you want to make sales. We all do.

But if that’s all your after… be prepared to head down a bumpy road.

It’s tough to swallow, but the goal of your webinars cannot be simply to get everyone to click the “Buy Now!” button. No, you need a deeper purpose than that.

You have to be genuine in that purpose, too.

Webinars are different from a 500 word blog post, or a 3 minute video on YouTube. What you offer in a Webinar is really and truly a product.

A good webinar is something you could record and sell at a reasonable price without any hesitation. But you’re giving it away for free!

Listen to this Podcast here…

The goal of your webinar should be to get your attendees, whether they purchase from you or not, to learn enough and be motivated enough to accomplish a task.

What do you want your highly targeted attendees to do when the webinar is over? What’s the next action they should take to reach their goal?

And an they do it without you? If you’re really genuine in your training, your webinar will show your expertise by getting your prospects to take action now.

With, or without, your paid products.

 

Photo by Marcella

Episode 30 – 6 Webinar Metrics that Matter

6981869529_471ca39e67_zYou can spend all day looking at numbers. You can spend all day wasting your time in lots of other, more exciting ways too.

So quit wasting time. Here’s the 6 Webinar Metrics that Matter. The one’s you need to be looking at to determine if your most recent webinar was a success.

It all comes down to who showed up and who made a purchase, ultimately. But to make continual improvements, you have to dig a little deeper.

Listen to Episode 30 of the Webinational Webinar Podcast to see exactly which metrics to spend your time on, and what you can learn from each.

Photo by CyprusPictures

Episode 27 – 5 Tips for Eliminating Boredom in Your Webinars

4691293308_81f1857a22_zThe ultimate enemy of the webinar: Boredom.

There’s so many distractions when people are sitting behind their computer, watching a webinar. They check email, browse the web, or check out Twitter.

Then there’s the cell phone, the kids, the dog, and everything else. A million ways your attendees can get lost.

In today’s episode, we’re talking about how to eliminate boredom from your webinars. Increase interaction from your audience and get more customers when your webinars keep everyone engaged!

The 5 strategies we’re going to talk about are…

  • Using polls to increase interaction
  • Fast moving pace with lots of slides
  • Being passionate about your topic – and making it show through
  • Use a “Pattern Interrupt”
  • Tease up your big secret solution at the end!

Listen to Episode 27 Now! And don’t forget to check out my new Webinar Training Course, Webinar Countdown.

Episode 25 – 4 Ways to Use Willpower for Your Webinars

8376271918_0ca57957fa_zWillpower and the concept of willpower has always fascinated me. Why can some people control themselves while others cannot?

I took the time to read up on willpower (or listen up, since it was an audiobook). Actually, I keep my word pretty well when I put my mind to something. But I wanted to know why I still sometimes falter.

The most fascinating part about willpower was how our brain works to help us make decisions. Why do we sometimes do what we want to do instead of what we know we should do?
It turns out the brain’s willpower decisions are made in the prefrontal cortex. Now I’m not into all of the anatomy of this… but I know there are 3 parts.

1 part focuses on what we know we should do. 1 part focuses on what we should not be doing.

Most importantly, a third part is focusing on making the decision.

In a high functioning brain, those 3 pieces work in tandem. You make good decisions most of the time.

In a brain that is not functioning quite so well… well, we tend to fall back on our instincts and make poor decisions not based on our long term goals in life.

Here’s where Webinars come in to play. Why are marketers always trying to trick the low funtioning brains?

Why do salesmen try to get us to make snap decisions based on our wants rather than our needs?
Instead, I want to create Webinars that are aimed at high functioning brains. Create products and services that are good for people.
To that end, Episode 25 of The Webinational Podcast was born. 4 ways you can use willpower to create Webinars for the high functioning brain.

Stop trying to trick your customers, or seek out low functioning brains. Your customers don’t need to have a couple of drinks to want to buy your stuff!

(booze shuts down the prefrontal cortex, by the way, making you a low functioning brain after a glasses of wine)

Ready to start selling to the upper crusts of brain power? Listen to Episode 25 now!

 

Episode 23 – Building Your Sales Funnel Around Webinars

14895709353_cb99bf4eab_zWebinars can be a major part of building your business and creating sales. But they are only a part.

The Email list is still your best bet for getting more sales. The magic is all in getting potential customers onto your email list.

So we’re talking about the sales funnel. The basics of building a business.

It all starts with being seen. Social media, blogging, YouTube videos, a podcast…. how can you be seen? Are you going to be everywhere, or dominate one platform?

Then it’s time to get them back to the opt-in form. Get the email address! Here’s where Webinars come in. Are you going to give something away for free?

Once they’re on the list, or signed up for your webinar, it’s time to start… building relationships! Don’t jump the gun on sales.

Build relationships, build trust. Give value to get value.

And then once you make the sale, keep giving value. Keep building trust. Past customers are your best bet for buying again.

Webinars are an important part of your business, if you decide to use them… but they won’t make you a fortune on their own.

 

Photo by John Twohig BY-NC-ND 2.0