I’m the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini’s book, Influence.
And it is great. I already knew the concept of triggers. But there’s another world in this book.
In this episode we look at:
- Commitment & Consistency
- Social Proof
What does each of these triggers mean? How can you use it in your business?
I’ll provide some explanations and examples for you today. Check it out!
[00:45] Intro to Influence by Robert Cialdini, and triggers
[02:50] The Mouthwash Tangent…
[04:00] The 6 triggers for greater influence
[05:20] Reciprocity trigger – give value to get value
[08:20] Commitment & Consistency trigger
[11:45] How I use Click To Tweet to get a commitment
[12:50] Social Proof Trigger and testimonials
[16:42] The Testimonial Cruncher, how to get plenty of testimonials
[24:40] Likeability trigger – don’t be a corporation
[27:20] Authority trigger, how to be an important person to your audience
[31:00] How you can get interviews that will increase your authority
[33:32] Scarcity trigger, “Don’t miss this amazing opportunity!”
[37:00] Best practices for using triggers
- Robert Cialdini’s Influence on Amazon [affiliate link]
- Michael O’Neal’s Solopreneur Podcast at Solohour.com
- Click To Tweet at ClickToTweet.com