What is a Webinar? And how do webinars fit into this great big online marketing journey?
You may have heard that webinars are a great way to get new leads for your business. Make new sales. Conquer the world.
Great… if you only knew what the heck a webinar is. No one will step back to explain that to you.
Put simply, a webinar is an online presentation. It’s any corporate meeting, faculty meeting, briefing, whatever you want to call it – but presented online.
Oh wow! An online meeting! All the part-time online entrepreneurs who have a 9-5 job just left. Shuddering at the thought of coming home to ANOTHER meeting.
Wait!! It’s not like that!
What Is A Webinar For Marketing
When used in marketing, webinars are all about training. Teaching. Helping people learn something they actually want to learn.
And you can host or attend a webinar from home. In your pajamas if you choose.
When you use online webinar presentations as part of your marketing plan, your whole goal should be to teach. And to inspire.
And as part of your marketing, you’re doing this for free. You can use webinars as part of a paid training course (and I do). But when we’re talking marketing, you are delivering an extremely valuable and FREE training.
What’s In A Webinar?
Webinars are usually centered around a PowerPoint presentation (or Keynote for Macs). Nothing fancy.
All you need is a computer, a microphone, the presentation, and a webinar hosting service (oh and guests… that’s the tricky part).
The webinar hosting service you choose will share whatever you show on your computer screen and anything you say into your microphone, with all of your webinar guests.
Webinars are usually in real time, or with a few seconds of delay.
In recent years, webinar hosting services have been in a race to come up with the newest, shiniest new toys for webinars. But most of this is not necessary. Or even good for you, as the presenter.
The only component you need from your webinar service, besides screen and audio sharing, is a chat box. Some way the audience can communicate with you (and with the rest of the audience, in some cases).
That is a necessity. If guests cannot communicate with you, you might as well not be live (we call that a video, not a webinar).
Why Give A Webinar Away For Free?
You’re an expert in your field. You have tons of knowledge.
Why on earth would you teach it for free?
Because you are a good person. Or a good business person. Take your pick.
Most of us are a little bit of both. We like to help people, but we need to make enough money to buy groceries and pay rent too. And a yacht should circumstances permit.
Free webinars help to establish your expertise in the minds of your attendees. To show that you are a smarty pants.
And to initiate a value for value exchange. The law of reciprocity – you give others something, they feel a strong need to give you something back.
Your webinars will teach, and inspire. And then you tell the audience how you can teach and inspire them even more! With your special widget. Or training course. Or consulting. Or anything else you want to see.
Why should you be working toward building an online business? Because it’s great.
Here’s a little example. I went down to the beach for about 20 minutes today and created a new video.
In this video I’ll even tell you the tools I used to do that (it’s not much). But the best part is, I was able to do this on my vacation. Without much fuss.
You might get bogged down and frustrated as you struggle to learn a lot of the tools and concepts you’ll need to build your online business. It takes time. There are set-backs. Building a business online is hard!
Setting up those systems seems tedious. You could just keep working, plowing ahead. Never stopping to write down what you did. The stuff that creates systems usually seems like something you could easily put off.
I hope this video will give you a little inspiration to push forward. And to slow down. So check it out!