What Is A Webinar?

What is a Webinar? And how do webinars fit into this great big online marketing journey?

You may have heard that webinars are a great way to get new leads for your business. Make new sales. Conquer the world.

Great… if you only knew what the heck a webinar is. No one will step back to explain that to you.

Put simply, a webinar is an online presentation. It’s any corporate meeting, faculty meeting, briefing, whatever you want to call it – but presented online.

Oh wow! An online meeting! All the part-time online entrepreneurs who have a 9-5 job just left. Shuddering at the thought of coming home to ANOTHER meeting.

Wait!! It’s not like that!

Photo by Anders Abrahamsson / CC BY 2.0

What Is A Webinar For Marketing

When used in marketing, webinars are all about training. Teaching. Helping people learn something they actually want to learn.

And you can host or attend a webinar from home. In your pajamas if you choose.

When you use online webinar presentations as part of your marketing plan, your whole goal should be to teach. And to inspire.

And as part of your marketing, you’re doing this for free. You can use webinars as part of a paid training course (and I do). But when we’re talking marketing, you are delivering an extremely valuable and FREE training.

What’s In A Webinar?

Webinars are usually centered around a PowerPoint presentation (or Keynote for Macs). Nothing fancy.

All you need is a computer, a microphone, the presentation, and a webinar hosting service (oh and guests… that’s the tricky part).

The webinar hosting service you choose will share whatever you show on your computer screen and anything you say into your microphone, with all of your webinar guests.

Webinars are usually in real time, or with a few seconds of delay.

In recent years, webinar hosting services have been in a race to come up with the newest, shiniest new toys for webinars. But most of this is not necessary. Or even good for you, as the presenter.

The only component you need from your webinar service, besides screen and audio sharing, is a chat box. Some way the audience can communicate with you (and with the rest of the audience, in some cases).

That is a necessity. If guests cannot communicate with you, you might as well not be live (we call that a video, not a webinar).

Photo by ImagineCup / CC BY 2.0

Why Give A Webinar Away For Free?

You’re an expert in your field. You have tons of knowledge.

Why on earth would you teach it for free?

Because you are a good person. Or a good business person. Take your pick.

Most of us are a little bit of both. We like to help people, but we need to make enough money to buy groceries and pay rent too. And a yacht should circumstances permit.

Free webinars help to establish your expertise in the minds of your attendees. To show that you are a smarty pants.

And to initiate a value for value exchange. The law of reciprocity – you give others something, they feel a strong need to give you something back.

Your webinars will teach, and inspire. And then you tell the audience how you can teach and inspire them even more! With your special widget. Or training course. Or consulting. Or anything else you want to see.

Webinars are useful no matter what industry you are in. You help others, they help you. That’s what a webinar is all about.

Do you want to find out how webinars can help your business take off? Here’s Step #1 – Sign up for my FREE Download, 5 Must-Have Tools For Creating High Profit Webinars.

Episode 47 – 6 Steps To Hosting An Awesome Webinar

You don’t need to be afraid to host a webinar. You just need to be prepared.

Do you have an audience? If not, you have to find one. Your first webinar will be better if you host it for an existing list.

If you have that audience alreaddy? No more excuses. Time to host a webinar!

In Episode 47 of The Webinar Marketing Podcast, I’ll take you through the 6 step checklist you need to follow to get your webinar out there.

Click Here to Download the Free Checklist!


When you finish this podcast, you’re going to know exactly what direction to go in right now.

Let’s get started!

Show Links

The Webinar Formula [article]

List Building For Webinars [podcast]

Do I Need to Blog? [article]

Amy Porterfield

Show Notes

[05:00] Step 1 – decide on your purpose for the webinar

[11:28] how to choose your webinar title (headline)

[13:11] Step 2 – where is your traffic going to come from?

[19:11] Step 3 – choosing your webinar host

[20:40] Step 4 – building your registration page

[25:49] Step 5 – create your presentation

[27:57] Step 6 – time to shine!


Check out this episode!

Episode 46 – How To Increase Your Sales With Influence

I’m the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini’s book, Influence

And it is great. I already knew the concept of triggers. But there’s another world in this book. 

In this episode we look at:

  • Reciprocity
  • Commitment & Consistency
  • Social Proof
  • Likeability
  • Authority
  • Scarcity

What does each of these triggers mean? How can you use it in your business? 

I’ll provide some explanations and examples for you today. Check it out!

Show Notes

[00:45] Intro to Influence by Robert Cialdini, and triggers

[02:50] The Mouthwash Tangent… 

[04:00] The 6 triggers for greater influence

[05:20] Reciprocity trigger – give value to get value

[08:20] Commitment & Consistency trigger

[11:45] How I use Click To Tweet to get a commitment

[12:50] Social Proof Trigger and testimonials

[16:42] The Testimonial Cruncher, how to get plenty of testimonials

[24:40] Likeability trigger – don’t be a corporation

[27:20] Authority trigger, how to be an important person to your audience

[31:00] How you can get interviews that will increase your authority

[33:32] Scarcity trigger, “Don’t miss this amazing opportunity!”

[37:00] Best practices for using triggers

Show Links


Check out this episode!

Episode 45 – Is Your Webinar Host Shiny Enough?

I recently read a great article from Ken Molay that centers around one answer, to one question, from the CMO at ON24. And it really illustrates what you need to be looking for in your webinar hosting.

In fact, this article tells you all you need to know about your actual webinar presentation. Basically, it is this – can you connect with your audience?

Ken writes The Webinar Blog, and you can read this article here.

ON24 is a webinar hosting service – and not one I recommend for you or me, since I don’t think they’re in our price range – that’s looking forward. To creating new problems for you, and solving them.

Remember my podcast on how to be a problem solver?

OK, so the deal is this. Ken Robinson from ON24 (there’s two Ken’s in this story, no Barbie… hang with me) basically says that his company’s biggest issue is that webinars are old technology. And they need to find a way to make it seem new. To solve a new problem.

I get that. Telephones were old technology. Someone had to make them new. 20 years (or much more) later, we’re walking around with an iPhone.

I don’t know where that takes Webinars, but it’s not coming up with a bunch of shiny add-ons. We need simple. We need “get out of my way so I can connect with my customers!” technology.

Alright well shiny add-on’s worked for iPhone. Bad example. Music would be a better example. Remember records? CDs? Now we have MP3s. No wrappers or special inserts. Just music.

So listen to Episode 45 and tell me what you think. Is your webinar host ‘too shiny’?

Check out this episode!

Episode 44 – How To Be A Problem Solver

How do you become someone your audience can’t live without? How do you make your webinars become a ‘Must-See Event’?

You listen. Understand. Find out what the unique frustrations of your audience are. 

Then, you come up with solutions. And deliver them. 

Download my Free “How To Be A Problem Solver” Work Flow

[01:05] What does it mean to be a problem solver?

[04:12] Get the Problem Solver Work Flow

[04:46] Step 1: Ask Questions to find out what the probelm is 

[11:32] Step 2: Empathize with the person who has this problem

[15:08] Step 3: Come up with a list of possible solutions

[18:55] Step 4: Present your solutions… and give them away for free

Check out this episode!