Episode 46 – How To Increase Your Sales With Influence

I’m the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini’s book, Influence

And it is great. I already knew the concept of triggers. But there’s another world in this book. 

In this episode we look at:

  • Reciprocity
  • Commitment & Consistency
  • Social Proof
  • Likeability
  • Authority
  • Scarcity

What does each of these triggers mean? How can you use it in your business? 

I’ll provide some explanations and examples for you today. Check it out!

Show Notes

[00:45] Intro to Influence by Robert Cialdini, and triggers

[02:50] The Mouthwash Tangent… 

[04:00] The 6 triggers for greater influence

[05:20] Reciprocity trigger – give value to get value

[08:20] Commitment & Consistency trigger

[11:45] How I use Click To Tweet to get a commitment

[12:50] Social Proof Trigger and testimonials

[16:42] The Testimonial Cruncher, how to get plenty of testimonials

[24:40] Likeability trigger – don’t be a corporation

[27:20] Authority trigger, how to be an important person to your audience

[31:00] How you can get interviews that will increase your authority

[33:32] Scarcity trigger, “Don’t miss this amazing opportunity!”

[37:00] Best practices for using triggers

Show Links


Check out this episode!

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