Episode 27 – 5 Tips for Eliminating Boredom in Your Webinars

4691293308_81f1857a22_zThe ultimate enemy of the webinar: Boredom.

There’s so many distractions when people are sitting behind their computer, watching a webinar. They check email, browse the web, or check out Twitter.

Then there’s the cell phone, the kids, the dog, and everything else. A million ways your attendees can get lost.

In today’s episode, we’re talking about how to eliminate boredom from your webinars. Increase interaction from your audience and get more customers when your webinars keep everyone engaged!

The 5 strategies we’re going to talk about are…

  • Using polls to increase interaction
  • Fast moving pace with lots of slides
  • Being passionate about your topic – and making it show through
  • Use a “Pattern Interrupt”
  • Tease up your big secret solution at the end!

Listen to Episode 27 Now! And don’t forget to check out my new Webinar Training Course, Webinar Countdown.

Episode 26 – What is a Highly Targeted Audience?

9653414876_741961529a_kYou’re about to host a big webinar. You want a big audience.

But is it the right audience? The right one for you?

A highly targeted audience means a group of people who are like you. They want what you want, they need what you need.

They don’t mind spending money to get it… and they are ready to spend it right now.

You can’t bring in a bunch of people who kind of maybe want what you have and expect things to go well. You definitely can’t bring in people who are NOT interested in what you are interested in, and expect to change their minds.

You don’t need the biggest audience ever to make a dent in this world. You need the one that’s right for you.

Listen to Episode 26 of The Webinational Webinar Marketing Podcast as Joe Daniel talks about just what a Highly Tareted Audience is, and how your business can get one.

Photo by Nina Matthews Photography

Episode 25 – 4 Ways to Use Willpower for Your Webinars

8376271918_0ca57957fa_zWillpower and the concept of willpower has always fascinated me. Why can some people control themselves while others cannot?

I took the time to read up on willpower (or listen up, since it was an audiobook). Actually, I keep my word pretty well when I put my mind to something. But I wanted to know why I still sometimes falter.

The most fascinating part about willpower was how our brain works to help us make decisions. Why do we sometimes do what we want to do instead of what we know we should do?
It turns out the brain’s willpower decisions are made in the prefrontal cortex. Now I’m not into all of the anatomy of this… but I know there are 3 parts.

1 part focuses on what we know we should do. 1 part focuses on what we should not be doing.

Most importantly, a third part is focusing on making the decision.

In a high functioning brain, those 3 pieces work in tandem. You make good decisions most of the time.

In a brain that is not functioning quite so well… well, we tend to fall back on our instincts and make poor decisions not based on our long term goals in life.

Here’s where Webinars come in to play. Why are marketers always trying to trick the low funtioning brains?

Why do salesmen try to get us to make snap decisions based on our wants rather than our needs?
Instead, I want to create Webinars that are aimed at high functioning brains. Create products and services that are good for people.
To that end, Episode 25 of The Webinational Podcast was born. 4 ways you can use willpower to create Webinars for the high functioning brain.

Stop trying to trick your customers, or seek out low functioning brains. Your customers don’t need to have a couple of drinks to want to buy your stuff!

(booze shuts down the prefrontal cortex, by the way, making you a low functioning brain after a glasses of wine)

Ready to start selling to the upper crusts of brain power? Listen to Episode 25 now!